Tuesday, April 13, 2010

Hire A Corporate Entertainer

In conversations about corporate events, the first thing you usually hear is either "It was great!" or "It was horrible, I couldn't wait to get out of there." Beyond that is the discussion why...

Sure, there are shades of gray. But those are the two extremes. One of which you want to avoid. So how can you avoid being the "horrible" event? Keep these thoughts in mind as you plan:

1. Your Corporate Entertainment/Speaker is one of the two most important pieces of the equation. From banquet entertainment to convention speaker(s), if they do not captivate your audience and keep them involved, the energy will be sucked out of your event. As soon as you start planning the event, entertainment should be priority one.

2. Catering would be next on the list. Any time you bring people together, food is probably on the agenda. You want the food to be eaten, otherwise it is a waste of money - so check out the catering, taste the food and plan out the details.

When working with a venue's catering department, you often find the on-site catering manager is not the person who helped you plan the event. Messages, notes and orders do not always get passed along. It is important to have your contract with you and to arrive early enough that changes can be made!

3. Venue selection is not quite on the scale of the first two. Location is important, as is ambiance, but if the first two items aren't addressed properly, your venue will be the least of your concerns.

The truth is, there are more caterers and more event venues than there are qualified corporate entertainers and speakers. When you plan your next corporate event, keep your entertainment at the top of the list and your event has greater potential for success.

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